Why Open Houses Are a Goldmine for Home Stagers and Designers
Open houses are not just for real estate agents and buyers—they are prime opportunities for home stagers and interior designers to network, showcase their expertise, and land new clients. Staged homes sell faster and for up to 20% more, making staging a valuable service for realtors.
By leveraging open houses effectively, stagers and designers can:
- Showcase their work to realtors and potential sellers.
- Gain referrals from agents looking for a go-to staging expert.
- Book consultations with buyers who need help designing their new home.
Here’s how to maximize open house opportunities for stagers and designers.
1. Partner with Real Estate Agents
Realtors need home stagers to sell homes faster and at a higher price. Establish partnerships by:
- Offering a free staging consultation for agents hosting open houses.
- Providing before-and-after photos of past staging projects to showcase your impact.
- Attending open houses to introduce yourself to agents and sellers.
Pro Tip: Create a staging portfolio booklet to leave at the open house for potential clients to browse.
2. Market Your Services at Open Houses
Use open houses as a platform to promote your business to both realtors and homeowners.
- Bring business cards and brochures with details about your services.
- Offer a special discount on staging packages for homes listed through the open house.
- Display before-and-after photos of your work in the home.
3. Engage with Potential Home Sellers
Many open house visitors are homeowners considering listing their properties soon. This is a perfect opportunity to:
- Educate sellers on the benefits of staging with a short, informative pitch.
- Provide a free mini consultation on what small updates they can make before listing.
- Collect contact information for follow-up staging consultations.
4. Offer Post-Sale Interior Design Services
Buyers attending an open house may need interior design assistance once they move in. You can:
- Position yourself as a go-to designer for their new home.
- Offer a new home design package to assist with furniture placement, color selection, and decor.
- Partner with real estate agents to include your design services in welcome packages for buyers.
5. Use Social Media to Expand Your Reach
Leverage social media to promote open house opportunities for stagers before, during, and after the event.
- Post behind-the-scenes photos of your staging work.
- Share live videos from the open house, highlighting design details.
- Tag real estate agents and home sellers to increase exposure.
Make Open Houses a Staging Business Growth Strategy
Open houses offer endless opportunities for stagers and designers to network, gain clients, and grow their business. By building relationships with realtors, marketing your expertise, and engaging with buyers and sellers, you can turn every open house into a business opportunity.
🔗 Are you ready to take your staging or design business to the next level? Join our Interior Design/Home Staging Business Incubator for expert strategies and industry connections.
🔗 Want to master home staging techniques? Explore our courses at The Academy of Home Staging & Design.
