Why Staging Matters: How It Increases Home Value and Sales

The Power of Home Staging

If you’re preparing to sell your home, staging matters more than ever. A well-staged home doesn’t just look beautiful—it sells faster and for a higher price than unstaged properties.

Why staging matters is simple: buyers need to visualize themselves in the home. Staging highlights the best features of a property, creates a welcoming atmosphere, and makes a home stand out in the market.

However, before staging, there are essential steps every seller should take to ensure the best results.

Why Staging Matters: 5 Essential Steps Before Staging Your Home

1. Deep Clean and Power Wash for a Fresh Start

A clean home is the foundation of effective staging. Buyers don’t want to see signs of previous owners, whether it’s dust, stains, or pet hair. Before bringing in staging furniture, make sure to:

• Deep clean every room, including floors, cabinets, and windows.
• Power wash the home’s exterior to remove dirt buildup.
• Declutter and depersonalize by removing excess furniture and personal items.

A spotless home creates a blank canvas that allows buyers to envision their future in the space.

2. Enhance the Kitchen with Simple Updates

The kitchen is one of the most influential spaces in a home. Small upgrades can make a big impact without requiring a full remodel.

• Update cabinet hardware for a sleek, modern look.
• Install a wall-mounted faucet to maximize counter space.
• Repaint walls in a neutral, buyer-friendly color to brighten the room.
• Refresh outdated appliances if they look worn or mismatched.

A small kitchen update offers a high return on investment, making buyers fall in love with the space.

3. Replace Old Windows and Doors

Windows and doors play a crucial role in both the appearance and energy efficiency of a home. If your property has outdated or damaged fixtures, consider replacing them before staging.

• Upgrade to energy-efficient windows that improve insulation.
• Choose a bold-colored front door to boost curb appeal.
• Ensure locks and handles are in perfect condition for home showings.

A well-maintained home shows buyers that the property is move-in ready, increasing their confidence in placing an offer.

4. Repaint Walls and Trim for a Polished Look

A fresh coat of paint is one of the easiest ways to make a home feel modern, clean, and inviting.

Before painting:

• Wash walls to remove dirt and buildup.
• Stick to neutral tones that appeal to a wide range of buyers.
• Paint trim and baseboards last for a clean, professional look.

A freshly painted home looks bright, airy, and well-maintained, which is exactly what buyers want.

5. Make Repairs Instead of Quick Fixes

While staging highlights a home’s strengths, it’s crucial to fix underlying issues first. Covering up damage won’t work—buyers will spot problems during inspections.

Instead of temporary fixes, take the time to:

• Repair any visible cracks or damage to walls or flooring.
• Fix plumbing or electrical issues that could raise red flags.
• Replace rotted wood or damaged materials to prevent future problems.

A well-maintained home earns buyer trust, making it more likely to receive strong offers.

Why Staging Matters for Home Sellers

Staging isn’t just about aesthetics—it directly impacts how fast a home sells and how much it sells for.

The Benefits of Home Staging:

• Homes sell faster – Staged homes spend less time on the market.
• Higher selling price – Buyers are willing to pay more for a well-presented home.
• Creates an emotional connection – Staging helps buyers visualize living in the space.
• Maximizes space and function – Staged homes feel larger and more inviting.

According to the National Association of Realtors (NAR), staged homes sell 88% faster and can receive up to 20% higher offers than non-staged properties.

If you’re selling your home, staging is one of the best investments you can make.

Learn Home Staging From Industry Experts

Want to master the art of home staging and turn it into a career? The Academy of Home Staging & Design offers immersive courses to help you launch a successful staging business.

📅 Upcoming In-Person Certification Courses:

• Los Angeles Home Staging Certification – September 4-9, 2023
• New York Home Staging Certification – October 16-21, 2023
• Tampa Home Staging Certification – October 30 – November 3, 2023
• Los Angeles Interior Design Certification – October 16-21, 2023

💬 Join Our Community: The Interior Design/Home Staging Business Incubator

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Don’t leave money on the table—start learning home staging today!